Our Top 5 Favorite Reads for Small Business Owners & Entrepreneurs
We have a small library of our favorite books that we return to for ourselves but also frequently recommend to clients. Below is our current list of top five favorite reads for small business owners and entrepreneurs.
Do you need Full Service Branding or the Let’s F*cking Go! workshops?
We like to say “know thyself” is the appropriate perspective to take when evaluating if full service branding or Let’s F*cking Go! workshops is the better fit for your business. Here we breakdown what each of them are and how to determine which service is the right move for your business.
It’s not just a logo — why your company needs a brand identity suite
Beyond mere aesthetics, brand design encompasses the strategic combination of art and psychology. While the design of your primary logo is important, we think it’s critical to develop a full brand identity suite for your company — a variety of logo variations, branded elements such as iconography, patterns, and graphics, color palettes and typography.
Why messaging architecture is crucial to your small business success
Messaging architecture refers to the strategic construction and organization of the messages your brand conveys to its audience. It serves as the backbone of your brand's communication strategy, providing a clear and consistent framework for all interactions, both internal and external.
7 reasons why you need to conduct a brand audit.
Brand audits are a crucial aspect to maintaining a strong brand and should be conducted on a regular basis. Here are seven reasons conducting a brand audit sets your business up for strategic success.
5 tips for designing delightful experiences
There are seemingly never-ending experiences your customers will have with your brand. You have an opportunity to design experiences throughout their journey that delight them. That’s great news for creating brand moments but also a daunting undertaking. Here are five tips on getting started.
5 reasons you should invest in your brand during a tough economy
While the uncertainty of a tough economy breeds doubt with business owners, branding and marketing your small business is crucial to your business thriving.
Introducing Let’s F*cking Go! Workshops
Holbrook has a new offering for the ambitious and cash-strapped entrepreneur! Introducing Let’s F*cking Go branding workshops.
Building with the feminine economy in mind.
A business can be a prototype for the world we want to live in. The principles of the feminine economy provide a guide in how to build businesses in alignment with that vision.
Why brand strategy is crucial to your business growth.
A brand strategy is how you will guide your business in alignment with your values and defined target customers at every touchpoint of your business.
Hi. We'd like you to meet Holbrook.
We’re a branding agency in Portland Oregon. Holbrook was borne of the idea that we can build and grow profitable businesses all while doing good in the world.