Hauvant is a new brand for sustainable, comfortable, and fashionable high heels.  The founder believes high heel wearers should sacrifice nothing.

We helped them determine a new brand name, developed a brand strategy, and created a whole brand identity suite including this primary logo using a script typeface with an exaggerated initial capital that at once is feminine, approachable, and distinguished. The color palette conveys a feminine sophistication, just as the founder imagines the future customers.