Outside Edge Consulting
Deliverables
Brand strategy, brand logo & identity
Outside Edge Consulting is an organizational development consulting and coaching consultancy informed by practical applications based in social research and contemporary neuroscience. With deeply researched practices harnessing the power of restorative attention, strategic thinking and the natural world they aim to inspire creativity, collaboration and focus.
We designed a line graphic mountain range logo in alignment with their belief that getting outside and taking in the natural world gives each of us an edge to reach our brilliant potential. The color palette drew inspiration from the grey tones of mountain sides, blue of wide open skies, the deep greens of the forest, and a hint of wild mountain berries -- a palette that is at once optimistic and grounding, much like working with Outside Edge.