Ryan

Owner + Therapist at Portland Mental Wellness

When I set out to build my private practice, I wanted to differentiate the clinic with strong branding that helped potential clients get a sense of what to expect from Portland Mental Wellness and be poised for growth. Mental health and therapy have long been stigmatized and I thought refined branding might be more inviting to potential clients. I knew I wanted a logo and a variety of collateral created for the practice but Anne immersed me into a process that yielded so much more.

The experience of working with Holbrook was all at once strategic, collaborative, and creative and what really struck me was Anne’s keen focus on the humans interacting with the brand. She consistently focused on emotional resonance and how to create that through a variety of mechanisms — color palettes and copywriting, design of the client experience from online booking to office visits, to the interior design of the office itself. All of it was intentionally done with the northstar of authentic connection with clients in mind. She has a deep expertise in branding with a truly human perspective but also a passion for customers. Clients routinely comment on how consistent Portland Mental Wellness feels — from first website visit to office visit. This trust is absolutely critical to the success of my practice.