Studio Flux is a jewelry design studio that wanted to create a space where jewelry makers could have a sense of community and create together, and they wanted a brand that illustrates the grit and glamor of their craft.

Through the use of a color palette including deep grey with gold and magenta, we nodded to the dirtiness of making jewelry that ultimately reveals something dazzling in the end. The logo took it’s queue from art deco, almost appearing like a stunning pair of earrings, and use of a favorite French typeface, Anisette.