Kid Apply is on a mission to make finding childcare easier — think match-making service for parents and childcare providers that provides hope and insight to a stressful and overwhelming process.

Connecting to early childhood development, we selected a primary color palette of charcoal and white with secondary color options made up of mostly primary colors with a few twists. Wanting to evoke the wonder of children, we created a magnifying glass illustration with both an imperfect hand drawn and sans serif type word mark placed in focus behind the lens. In addition to brand strategy and identity design, we worked to map out an intentional customer experience for both parents and care providers to ease effort and make an already stressful experience less so. They say it takes a village to raise a child — welcome to it.