Vibrant Nutrition

 

Deliverables

Brand strategy, brand logo & identity

Vibrant Nutrition is the brand of a registered dietician making her debut out of the standard medical model serving clients who are looking to make changes in their life with the food they eat.  At the same time, she wanted to convey that food and eating well is something that should be celebrated, not riddled with feelings of judgment and restriction.

We created lively fruits and vegetables for brand assets to be used across a variety of applications. The non-traditional color palette lends itself to the Vibrant Nutrition principle that food should be fun, nutritious and void of judgment.